Overview

I led the modernization of the email operations supporting 15+ federal SaaS purchasing systems. This included managing 500+ annual campaigns, redesigning workflows, implementing automation, and guiding the migration from Eloqua to Salesforce Marketing Cloud.

My work enabled federal buyers to complete compliance training, understand regulatory updates, and access procurement platforms efficiently and reliably.

Download Slides
Email Marketing Program Case Study Title Slide with Teal graphics and Email icons
Email Marketing Program Case Study Overview Slide with Graphics and text: I led the modernization of email marketing operations supporting 15+ business units, including federal SaaS purchasing systems. This included managing the production and launch
Email Marketing Program Challenge Slide with graphics and three small circular photos of digital dollar signs, Gantt charts, and a cyber security lock to the right side of the slide. Text: FAS oversees 32 million+ products, $79B+ in annual purchases,
Email Marketing Program Role Description Slide with graphics and 4 cards detailing duties. Cards are headed with the following: Project Management; Product Owner; Stakeholder & Client Management; Quality, Governance & Compliance. Text at the top of t
Email Marketing Program Framework Slide with graphics circular arrow path depicting the Email Marketing Campaign Lifecycle in 5 separate color arrows starting with Plan Sprint; Design Tasks; Build Work; Test Quality; and finishing with Deliver Value.
Email Marketing Program Impact and Demonstrated Skills Slide with graphics photo of people in a meeting reviewing charts and using a calculator. The text is : Impact: 50% reduction in manual operational effort through automated workflows 500+ campaig
Next

Automation & Platform Migration