U.S. General Services Administration - Remote

Program Manager - Marketing Communication | Jan 2024-Oct 2025

• Delivered 500+ marketing initiatives annually across 15 business units by leading intake, resourcing, scheduling, KPI tracking, iteration testing, and advising clients on best practices, improving delivery speed through standardized workflows and governance.

• Led Salesforce CRM modernization and Marketing Cloud implementation as Product Owner, defining requirements, facilitating sprint ceremonies, coordinating stakeholder alignment, and directing UAT to achieve on-time MVP delivery.

• Improved cross-functional execution by coordinating design, dev, QA, and data resources; contributing to project kickoff, backlog refinement, roadmap planning, and weekly governance routines.

• Reduced manual operational effort by 50%+ by implementing AI-driven workflows, optimizing Salesforce processes, and establishing MAP governance.

• Mitigated delivery risks proactively by maintaining RAID logs, driving escalation pathways, and presenting risk scenarios and decisions to senior stakeholders.

• Strengthened data quality and reporting by QA’ing segmentation, AMPScript, and tracking logic, reducing campaign errors during rollout.

• Coordinated SFMC deployment operations and accelerated internal adoption through documentation, training materials, tier-1 CRM support, and campaign execution.

Kansas State University - Manhattan, KS

Communications & Project Coordinator - Assistant to Dept Head | Jun 2023-Jan 2024

• Managed symposium and department meetings end-to-end, from venue selection, technology, budget management, contracts, and execution for seamless delivery.

• Modernized departmental website to university compliance standards and authored newsletters, speeches, and promotional content that strengthened the brand.

• Developed operational SOPs and conducted process analysis to improve efficiency and administrative consistency.

• Coordinated international travel logistics for departmental leadership, including documentation, flights, and gift procurement to support partnership development.

Flint Hills Area Builders Association - Manhattan, KS

Marketing & Administrative Assistant to Executive Director | Oct 2018 – Jun 2023

• Executed multi-channel marketing campaigns that drove double-digit growth in membership and event attendance.

• Co-planned annual event portfolio (home shows, tournaments, meetings), improving communication, efficiency, and retention.

• Optimized member/vendor database management with quality controls that improved accuracy and reduced friction.

Manhattan Area Habitat for Humanity - Manhattan, KS

Outreach and Event Coordinator | September 2017 - October 2018

• Managed tradeshow and fundraising events end-to-end, overseeing logistics, vendors, budgets, and operations.

• Drove digital marketing strategy that increased event turnout and online engagement.

• Built college partnerships, creating experiential learning programs aligned with the organizational mission.

• University of Illinois-Springfield - B.A., English and English Literature

• University of Nebraska-Lincoln - B.F.A., Studio Arts (Graphic Design)

• Salesforce Marketing Cloud Email Specialist

• Salesforce Platform Administrator

• Google Digital Academy: Email Marketing; Digital Marketing & E-Commerce

• LinkedIn: GA4 Essentials • Social Media Marketing Professional

• Continued study in Product Management, AI integrations, and Data Analytics

Project & Cross-Functional Leadership

Positioning & messaging • GTM planning • Launch strategy • Competitive analysis • Customer insights and personas • Value proposition development • Project management • Requirements gathering • Project scoping & estimation • Agile/Waterfall delivery • Cross-team resourcing • Process optimization • Risk & issue management • Client communication • Stakeholder alignment • Deployment planning • UAT planning & execution • Salesforce governance • Change management & training

Technical Skills

Salesforce • Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Audience Builder) • Confluence • Adobe Creative Suite • CMS platforms • SQL (basic), APIs (basic) • Eloqua • GA4 • Jira • Workfront (basic) • Trello • Microsoft 365