https://www.michelleoleskyprojectportfolio.com/home daily 1.0 2025-12-04 https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/646e2446-1196-4b1d-8a5a-3a06bae9c377/imgg-od3-vdqsbv3h.png https://www.michelleoleskyprojectportfolio.com/about daily 0.75 2025-12-05 https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/1740593251.881238-YIANCTBCXPBAUMGPYGRO/imgg-gi3-wxzyqbn_.png https://www.michelleoleskyprojectportfolio.com/contact daily 0.75 2025-12-05 https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/1740593251.905607-BXJDXZFSCLWLLNICSBAY/imgg-gi3-ve6wgoor.png https://www.michelleoleskyprojectportfolio.com/projects daily 0.75 2026-01-16 https://www.michelleoleskyprojectportfolio.com/projects/gsi-writing-samples monthly 0.5 2025-12-11 https://www.michelleoleskyprojectportfolio.com/projects/parade-of-homes monthly 0.5 2026-01-16 https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/3a36fab9-b819-43ed-a29b-34ce4ec887cd/POH+Cover+Fall+2023.jpg https://www.michelleoleskyprojectportfolio.com/projects/mas-sales-enablement monthly 0.5 2025-12-05 https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/b82ff0bb-d7bf-4d90-8aa5-6b5628f796b7/MAS+Slide+1.jpg Projects - Multiple Award Schedule (MAS) Sales Enablement Assets MAS Sales Enablement https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/2bae8138-f2f8-4acc-bc11-3fb31e064129/MAS+Slide+3.jpg Projects - Multiple Award Schedule (MAS) Sales Enablement Assets Procurement Challenges https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/9db38fcb-e25c-46cb-bd2a-d3491cc99a5e/MAS+Slide+2.jpg Projects - Multiple Award Schedule (MAS) Sales Enablement Assets About GSA MAS https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/b634e3c5-20cd-47bf-b9f7-5a7c85fb2d7f/MAS+Slide+4.jpg Projects - Multiple Award Schedule (MAS) Sales Enablement Assets Ordering Options and Flexibility https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/e44e25de-2a75-470a-bb0d-06fa64d6db63/MAS+Slide+5.jpg Projects - Multiple Award Schedule (MAS) Sales Enablement Assets Compliance and Risk https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/a67ade0a-a773-4c18-ac82-ec3df4377f5e/MAS+Slide+6.jpg Projects - Multiple Award Schedule (MAS) Sales Enablement Assets Success Stories https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/6954c2ed-d7e1-4b00-8bb8-bfb9eac40a45/MAS+Procurment.jpg Projects - Multiple Award Schedule (MAS) Sales Enablement Assets Procurement Timeline https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/aa2a09eb-8d14-4ab3-a376-f1579d7ad7d9/MAS+Slide+8.jpg Projects - Multiple Award Schedule (MAS) Sales Enablement Assets Support Services https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/8adf82df-2867-4199-bcbe-5c6631bf71d3/MAS+Objection+Handler.jpg Projects - Multiple Award Schedule (MAS) Sales Enablement Assets Objection Handlers https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/ab2993dc-fb6c-4244-a7be-dcc27f2e1080/MAS+Slide+10.jpg Projects - Multiple Award Schedule (MAS) Sales Enablement Assets Next Steps https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/efc085c0-4606-43e6-a39f-b76651a3e875/MAS+Slide+11.jpg Projects - Multiple Award Schedule (MAS) Sales Enablement Assets Thank You https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/94489d45-d93f-42f9-989d-b492c489930d/Buyer+Persona+Batttle+Card.png https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/6d01e2dc-3a2a-486f-8f71-85c4ca4c430b/Competitor+Batttle+Card.png https://www.michelleoleskyprojectportfolio.com/projects/project-three-8zgh7-rjbjg monthly 0.5 2025-12-11 https://www.michelleoleskyprojectportfolio.com/projects/automation-platform-migration monthly 0.5 2025-11-21 https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/ecc9847a-1e7f-49d6-807b-c8b1dcf16863/1.png Projects - Automation & Platform Migration contact page: michelle.olesky@gmail.com https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/7cb7e69b-6cc2-402f-a471-f80aa7488b8f/2.png Projects - Automation & Platform Migration Overview https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/aac1ae55-d283-4895-b08b-f70a1ce112bf/3.png Projects - Automation & Platform Migration Goal https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/b1b91b8a-ba44-45bb-8e40-70cc0e8a6bc5/4.png Projects - Automation & Platform Migration Contributions and Responsibilities https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/6fcfb5f8-a520-4966-bf1d-a7b4b2e1a31e/5.png Projects - Automation & Platform Migration Role and requirements development assets https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/0e589e98-5bed-4f20-a47d-4d1dd3e46ea0/6.png Projects - Automation & Platform Migration Scope, KIPs, Approach , and Results https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/a08c6874-d1df-4c32-a461-f37b91db8581/contact+page+%281%29.png Projects - Automation & Platform Migration https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/e396b74e-659c-4a11-963e-6aff57c92eb4/Automation+Platform+Migration+2.png https://www.michelleoleskyprojectportfolio.com/projects/email-marketing-program monthly 0.5 2025-12-12 https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/26a4497e-3d92-4f95-a0b1-b1096286ab7f/1.png Projects - Email Marketing Program Email Marketing Program Case Study Title Slide with Teal graphics and Email icons https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/7c5d7c5c-ecc4-466e-b4d2-3862a4871d7b/2.png Projects - Email Marketing Program Email Marketing Program Case Study Overview Slide with Graphics and text: I led the modernization of email marketing operations supporting 15+ business units, including federal SaaS purchasing systems. This included managing the production and launch strategy for 500+ annual campaigns, mapping processes, redesigning workflows, implementing automation, ensuring client and leadership communication, and directing a 5 person team of creative contractors. My work enabled federal buyers to complete compliance training, understand regulatory updates, and access procurement platforms efficiently and reliably. https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/0edf41b6-ac5b-4279-8675-db966442f344/3.png Projects - Email Marketing Program Email Marketing Program Challenge Slide with graphics and three small circular photos of digital dollar signs, Gantt charts, and a cyber security lock to the right side of the slide. Text: FAS oversees 32 million+ products, $79B+ in annual purchases, and multiple SaaS procurement platforms requiring ongoing buyer training, certifications, and regulatory updates. My team owned the email engine powering this ecosystem... But the legacy marketing workflow was: Manual and inconsistent Difficult to scale Dependent on outdated automation Not built for enterprise-level reporting or insights At the same time, FAS was transitioning from Eloqua to Salesforce Marketing Cloud for security reasons—a high-risk migration affecting 500+ annual campaigns tied directly to buyer readiness. https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/0785508a-cf8e-4bd2-bb4c-0bce6b7fb044/4.png Projects - Email Marketing Program Email Marketing Program Role Description Slide with graphics and 4 cards detailing duties. Cards are headed with the following: Project Management; Product Owner; Stakeholder & Client Management; Quality, Governance & Compliance. Text at the top of the page is: My Role: As Program Manager for the email marketing program, I owned everything from intake to launch—including process design, QA, reporting, and stakeholder communication. I also took over the role of Product Owner partway through the multi-million dollar development project implementing new customized CRM automations and migrating marketing platforms. https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/d2f0f05f-6fcd-4d7c-a378-c718bb83e377/5.png Projects - Email Marketing Program Email Marketing Program Framework Slide with graphics circular arrow path depicting the Email Marketing Campaign Lifecycle in 5 separate color arrows starting with Plan Sprint; Design Tasks; Build Work; Test Quality; and finishing with Deliver Value. There are cards detailing how those phases apply to this program to the right of the arrow circle. https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/3cbe25be-817e-459b-9fc6-069feeefbceb/6.png Projects - Email Marketing Program Email Marketing Program Impact and Demonstrated Skills Slide with graphics photo of people in a meeting reviewing charts and using a calculator. The text is : Impact: 50% reduction in manual operational effort through automated workflows 500+ campaigns coordinated annually with improved delivery and accuracy 55% registrant → attendee conversion rate on marquee programs 132,000+ CLPs allocated through automated training pathways 87% of registrants traced back to email campaigns Achieved “highest possible performance rating” in first 8 months Key Product & PM Skills Demonstrated: Requirements gathering & user story creation UAT leadership & cross-functional alignment Workflow automation & process design Data flow mapping & technical troubleshooting KPI and performance analytics Stakeholder management & communication Roadmap prioritization & agile management https://images.squarespace-cdn.com/content/v1/691fded9c972d43e5777e18e/bc0bdc6a-b5db-4e85-a80c-304a62124f23/Email+Marketing.jpg